The Helene Recovery Priority Study provided Asheville residents an opportunity to voice their top priorities for the city’s budget and programming. The results highlighted key areas of focus:
Infrastructure – Roads and water remain a top concern.
Affordable Housing – A critical issue affecting long-term stability.
Economic Recovery – Supporting businesses and tourism.
Food Stability – Ensuring access to essential resources.
Sustainability – Protecting Asheville’s natural beauty.
Economic Momentum and Visitor Return
Since Helene, local residents have played a major role in Asheville’s economic recovery, increasing their share of local spending from 46% to 60%. While this support is vital, out-of-state visitors remain a missing piece in the equation.
October: A surge in out-of-state visitors, largely due to aid workers.
November: Drive markets (five surrounding counties) began making day trips.
December & January: In-state and drive market visitors continued returning.
Next Step: Rebuilding travel from out-of-state feeder markets.
Events have proven to be a powerful driver in bringing people back to Asheville:
Billy Strings concerts generated $15.7 million in local spending, including $6.3 million in lodging and $3.5 million in food and beverage—plus $61K for local nonprofits.
RAD Fest 1.0 drove the highest spending in the River Arts District since Helene.
SoCon Basketball Tournament is expected to deliver another significant boost.
Housing & Business Recovery: What’s Next?
While lodging sales are slowly recovering, short-term vacation rentals (STRs) remain at an all-time low, with many owners looking to sell. The restaurant, bar, and retail industries face uncertainty, with high overhead costs making recovery difficult.
Visitor spending is still down by over 50%.
Housing market recovery is closely tied to tourism.
Local buyers are sustaining the housing market for now.
Looking Ahead
As we move forward, a full economic rebound will take time, with fluctuations over the next 16–18 months. However, with strong local support, strategic events, and the eventual return of out-of-town visitors, Asheville is on the path to recovery.
Now is the time to invest in what makes Asheville strong—our community, our businesses, and our shared future. Together, we can build back stronger.
